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Communications Guide for Providers
In November 2018, the voters of Alachua County approved a referendum, by over 61 percent, on the creation of the Children’s Trust of Alachua County (CTAC) to provide children's services throughout Alachua County.
The Children’s Trust of Alachua County relies on all Providers to help ensure that these voters (and taxpayers) recognize the importance of the work we do together. Alachua County residents should know about the specific work covered in this Agreement, and also know about the Trust: who it is, its role in funding, how it works, and what they – the taxpayers – are funding.
The names and logos of the Provider or program funded under this Agreement and the Trust are to be displayed in all communications, education and outreach materials. The Trust is to be identified as the funder, or one of the funders, if there are more than one.
Specific Activities – Mandatory:
- When the Provider describes the Children’s Trust of Alachua County in written material (including news releases), use the language provided here: The Children’s Trust of Alachua County, a special district created by Alachua County voters in 2018, funds and supports a coordinated system of community services that allows all youth and their families to thrive.
- Post on its website and in its newsletter (printed and/or digital if applicable) a news release announcing a new Provider, or new program with a current Provider, has been awarded funding by the Trust.
- The logo on Provider’s website must include hyperlinks to childrenstrustofalachuacounty.us.
- Display the Trust’s logo on Provider’s website and on any promotional material including stationery, brochures, flyers, posters, PDFs, emails, online/digital campaigns etc., describing or referring to a program or service funded by the Trust. The logo and how it may be used is described here - Official Logo Use.
- Mutually engage with Trust on various media platforms (Facebook, Twitter, Instagram, YouTube, LinkedIn) by following, liking, sharing, re-tweeting, commenting, etc.
- Identify the Trust as a funder in media interviews.
- Notify the Trust’s Communications staff of any news release or media interview relating to this Agreement or the program funded under this Agreement so the coverage can be promoted using appropriate media channels. Assistance from the Trust can be requested by sending an email to your contract manager.
- Place signage provided by the Trust’s Communications Office in Provider’s main office/lobby and all additional work/service sites visible to the public, identifying the Children's Trust as a funder.
- Display the Trust’s logo on signs and banners at events open to the public (excluding fundraising events) promoting funded programs that Provider sponsors or participates in.
- Photos and videos of minor children can only be taken with the consent of the parent or guardian of the minor child by using the Media Release Form. If your organization requires its own release form, it is advisable to include language that allows for images to be used by the Children's Trust.